Breakthrough！Miracle Games has Become the Excellent Representative of Chinese Game Publishers on Microsoft Store
In recent years, as more and more game companies sell abroad, what happens in the circle is more and more beyond the expectations of players and peers.
The first one to enter the public’s view is the Miracle Games, a global distribution channel for Microsoft Store. The win10 version of Rage of Kings, which was launched on Microsoft Store in 2019, has been sought after by players all over the world with its exquisite game screen and mature SLG playing method.
Subsequently, the products such as “Clash of Empire”, “Rise and Conflict” and “ Vampire Empire” issued by Miracle Games also landed on Microsoft Store and were widely praised by players.
It is not only the players who give affirmation to the games released by Miracle Games, but also the technology giant Microsoft.
On July 23, Microsoft Store opened an exclusive game collection for Miracle Games. So far, the games released by Miracle Games will be presented to players in the form of an independent area. Surprisingly, before that, Microsoft had not opened an exclusive game collection for any Chinese game company.
From not being favored by others to now more and more game companies are making a lot of money here. It’s hard to believe how much potential Microsoft Store, a platform with billions of monthly live users, will create such huge value. Miracle Games, which has been deeply studied in Microsoft Store for seven years, has gradually become the representative of the game distribution company to sell abroad
From the current situation of Chinese game market, and a few top companies can obtain a lot of benefits, more middle and downstream companies are struggling in the domestic market, seizing only a few market shares left by big companies. Therefore, the overseas market is gradually becoming the main target of game companies.
However, the consumption habits, user preferences, payment channels and server erection of overseas users have always been unavoidable problems for companies. Therefore, entrusting a mature overseas distribution agent is the best solution. After seven years of deep studying in Microsoft Stores, Miracle Games not only deeply understands the consumption habits of players in Europe, America, Southeast Asia and other regions, but also opens up most payment channels in all regions of the world. Through the erection of Microsoft Azure and other servers, it truly realizes the seamless link of players around the world and creates possibilities for global co-service operations and other playing methods. The SDK of Miracle Games also makes it more convenient for developers to access Microsoft Store channels.
After a series of achievements, even the resources that can’t be obtained by major game companies such as Tencent and NetEase have been obtained by Miracle Games. There is even a saying that “Miracle Games has reached the top of Chinese games sold abroad on Microsoft Store.”
Of course, this is inseparable from the high-quality products and the game developers. Nowadays, more and more Chinese games have been recognized by players all over the world in terms of technology and performance. The most obvious are those strategic confrontation games with global service as the selling point.
Behind the popularity of strategy games with global servers such as Rage of Kings and Clash of Empire on Microsoft Stores, it shows that Chinese game developers are gradually improving their adaptability to this platform.
In the future, Miracle Games will continue to carry out in-depth cooperation with game companies and Microsoft to bring more high-quality and interesting games into Microsoft Store. By deploying Microsoft Azure, Miracle Games will further improve the link efficiency of its games and launch more popular games to hundreds of countries and regions around the world.
