From the niche category to the mass market, the future changes of SLG strategy games
According to the “China SLG Mobile Game Online Marketing Market Research Report” released by iResearch, the revenue of SLG games has maintained a growing trend since 2019, and among all SLG categories, European medieval mythology has occupied the Most proportions.
Whether it’s the Three Kingdoms SLG game “Shodo no Hama” or “Three Kingdoms Strategic Edition”, which has always had a large market share in China, or “Clash of Clans” and “Kingdom Era”, which are based on global uniform servers, they all have a great impact on users. Great attraction. At present, the overall revenue of the domestic SLG game market exceeds 15 billion yuan, and the number of users in the future is also expected to exceed 50 million. These data show us from the side the huge user group and potential of this category.
[Why SLG theme can quickly break out of the siege]
In the early years, domestic SLG games had a rough style, combat performance, and gameplay. But there is still a loyal user group, why?
Taking the theme of the Three Kingdoms as an example, “The Romance of the Three Kingdoms” has always been a cultural treasure of our country since ancient times, and there are countless film and television works and game products on the theme of the Three Kingdoms. These users who have undergone the influence of the culture of the Three Kingdoms are a solid user base for strategy games. .
Today, with the improvement of the quality of SLG games and the emergence of strategy games that are more in line with the needs of contemporary young people, this segment of SLG is having a broader mass market. At this point, MIRACLE GAMES, which has released more than ten SLG products in the official Microsoft store, has a deep experience.
[Where is the user’s focus on SLG games]
Judging from several SLG games (“The Wrath of Kings”, “Bloodthirsty Empire”, etc.) represented by MIRACLE GAMES with good market response, the unique European medieval style is different from traditional strategy games. Gameplay, an immersive background that makes users more immersive, and enough game content are the core points to gain market attention. These products will undoubtedly provide good reference and development ideas for latecomers.
[Where will SLG games go in the future]
Looking at popular games such as “Wrath of Kings” and “Bloodthirsty Empire” in the official Microsoft store, the manufacturers behind them seem to be doing the same thing in addition to making the content more refined: avoid other manufacturers’ Head games, open up other game channels.
The Microsoft official store is gradually becoming the best choice for game manufacturers. MIRACLE GAMES has successively released many explosive products such as “The Wrath of Kings”, “Domination and Civilization”, “Rise and Conflict” and “Storm Battleship” in the official Microsoft store, all of which have achieved good results. It also reflects the potential of the Microsoft official store channel from the side. This channel will undoubtedly bring a larger user market for SLG games and more scalability in the future.
[About MIRACHE GAMES]
Beijing Qiyou Lingdong Technology Co., Ltd. (North American branch: MIRACLE GAMES INC.) is a national high-tech enterprise dedicated to mobile Internet and gaming social platforms. It was formed by many former Funyou employees and Microsoft’s most valuable technical experts in the world. The Miracle Games platform operated by the company is a social network platform and game publisher focusing on Microsoft’s Windows 10 system. It has obtained tens of millions of A round of strategic financing from financial institutions such as Guangdong Business Ventures and Guangzhou Junhai.
[About Microsoft]
Microsoft (Microsoft), established in 1975, is the world leader in PC (Personal Computer) software development. The company is headquartered in Redmond, Washington (near Seattle), focusing on R&D, manufacturing, licensing and providing a wide range of computer software services.
