How does Microsoft Store realize the differentiated operation of games
We firmly believe that global product design and localized marketing combined with the needs of Microsoft Store users and market characteristics are very necessary, not only reflected on the initial form of the game, but also in the response to player feedback in subsequent operations, as well as the further mining of game content.
As far as the product itself is concerned, MG’s products released globally such as “Rage of Kings”, “Clash of Empire”, “Cooking City” and “Evony: The King’s Return”, as well as the game versions released by MG to Microsoft Store, all communicated with the R&D company about adapting and optimizing the PC-side version on Microsoft Store to pursue a perfect operating experience on the computer side.
The games we published can automatically switch the local language according to the user’s IP, including more than ten languages. At the same time, it has the real-time translation function of the game public screen chat, so that players from different countries can communicate without barriers.
The display of the download page on Microsoft Store where the game is released is particularly important. The text content including the game introduction needs to be optimized for keywords, and all of them are translated into the local languages of different countries, which is more intuitive and friendly, and game promotional materials are designed according to the preferences of players in Microsoft Store.
We always emphasize to developers the differences of Microsoft Store users. During the release, promotion, and operation of the games’ Microsoft Store versions, we delve deeper into markets and users, and manage distribution activities in each local market. For example, the annual global player carnival event launched by MG and the Spring Festival event to welcome the new year at the end of the year will continue to supplement Ramadan-themed events and enrich the form of events, etc., to bring more benefits and enjoyable gaming experience to global players.
For the design of promotional materials for games in Microsoft Store that developers are concerned about, you can [click for details] to learn more.
“Knight of Legends” was released globally on February 20th on Microsoft Store
“Knight of Legends” was released globally on February 20th on Microsoft Store
Following the launch of “Evony: The King’s Return”, one of the important products released by MG, “Knighty of Legends” was released globally on February 20th on Microsoft Store. This is a turn-based adventure game combined with 4X, cards and war chess characteristics.
- The game is developed by the Unity and designed in a classic European and American style. The map in the battle is presented in the form of a Roguelike honeycomb maze. The manual control of the hexagonal turn-based battlefield is used to make each battle unpredictable and more playable.
- With skeletal animation, the Q version of the hero character is exquisite, with gorgeous actions and cool skill effects. At the same time, it restores the classic gameplay of Invincible Heroes, freely explores unknown maps, investigates all mysteries, and highly matches the preferences and operating experience of players in Microsoft Store.
- The game supports cross-terminal account interoperability between the computer terminal and Android mobile phone, and the global server is the same, making it easier to play on both terminals.
- The game builds a global game experience based on Microsoft Azure cloud services, and we also recommend developers to use Microsoft Azure cloud services.
We also encourage games that are distinctive in terms of developers, story protagonists, and culture. We will provide key support to products that are first launched on Microsoft Store to help developers verify gameplay and commercialization, so as to optimize products.
If your product also wants to gain attention on Microsoft Store, please contact us.
Active exploration of video game interaction on Microsoft Store
The concept of “movie-game linkage” has been active in the two major entertainment industries since it was proposed in 2014. As an important means of IP derivative development, the elective rate of the “elective course” of movie-game linkage is constantly increasing. Focusing on different platforms and different audiences, similarities and differences, and even exploring the plot and culture of the linkage IP itself, the combination of traditional film and television and games as a carrier will give new vitality.
We have noticed that Microsoft and Netflix have established close cooperation in many fields. Microsoft hopes to provide video game streaming services on multiple devices, and Microsoft Store also provides a lot of wonderful film and television works. Microsoft Store will show advantages that other platforms do not have in terms of ecological linkage with native IP, peripheral influence, and creative operations, and will add a big boost to the global content layout of Microsoft Store. It can simultaneously realize mutual benefits in film and television, games and Platform.
In fact, MG attaches great importance to the release of video game linkage products, and successively launched “Bu Liang Ren 2”, “Hua Qian Gu”, “The Qin Empire” and other games authorized by the same name of film and animation works on Microsoft Store, to explore the cultural commonality of the two, as well as the connection with the audience of Microsoft Store, focusing on the player’s experience and emotions, and wins the trust of players with better services. In 2023, MG will continue to launch world-renowned video game linkage game products on Microsoft Store, and actively explore the concept of film and game linkage from the perspective of the ecological layout of the entire IP industry chain, IP extension or in-depth development.
