NEWS: How to optimize Microsoft Store game download page? To help you obtain higher conversion rate.

Microsoft Store download page is the last step of our marketing funnel, no matter what channel the visitors from, they will log in the store download page and decide whether download or not. And only deeply understanding the visitors’ behaviors, we can customize the most suitable store page for them to obtain higher conversion rate. In this process, we think that especially specific to the differentiation of Microsoft Store player to propagandize, the optimization of material design and literal content of Microsoft Store game download page is the key to increasing: How to attract players? How to improve the percentage of great players?

Firstly, we have kept emphasizing that there are some differences among the Microsoft Store players, so we need to know the likes and characteristics of the players that we are propagandizing to and the user profile.

Based on the differentiation and requests of Microsoft Store players, we usually provide optimization recommendation to the download page from the four aspects as below:

-The differentiated gameplay of the game is the core.
-Designing propaganda material in terms of players from different markets is the key.
-Aiming at large screen optimization and cross multi-platforms is the trend.
-Highly focus on Microsoft Store players reviews and word-of-mouth.

According to our published games data, as usual, after players clicking the store game download page, the regular download conversion rate is 5–8%, higher to 12%. We optimized store download page of a certain game, the DNU increased to 3000 from 300. Thus, it’s extremely important to do store download page optimization, which can increase 10 times of conversion rate.

If you want to know more about optimization, please click [Microsoft Store Download Page Material Optimization]